Why using influencers is a win win for brands
5 Reasons You Need to Stop Ignoring Influencer Marketing Influencer marketing has exploded in popularity…
Browsing: BrandKnew
Airbnb’s CEO Plans to Disrupt More Than Just the Hotel Industry
Brian Chesky is our Digital Executive of the Year In the span of eight years,…
Guinness on how it is creating an ‘ageless’ brand
The iconic beer brand says it is prioritising digital targeting and the creation of new…
‘SNAPCHAT’S AUDIENCE IS TOO YOUNG FOR US’ SAYS HEINEKEN AS IT BUILDS ITS MOBILE STRATEGY AROUND INSTAGRAM INSTEAD
As Snapchat’s age demographic matures, alcohol brands are beginning to take notice of its advertising…
Ideo Studied Innovation In 100+ Companies–Here’s What It Found
Innovation is hard to pin down, but with these six insights Ideo says it’s cracking…
The Problem With Interactive Graphics
In a nutshell: People aren’t interacting with them. In a recent talk given at the…
Can You Future-Proof Your Business From AI, Automation and Whatever’s Next?
Changes are afoot in the way work gets done, products get made and services get…
The Best Marketers Read Minds
How to hear the unspoken stories your customers tell themselves. Talent agencies are a strange…
EXCLUSIVE: HOW TO BREAK UP THE SILICON VALLEY BOYS’ CLUB
Susan Wojcicki, the C.E.O. of YouTube, explains how the tech industry can disrupt its own…
Burger King Crowned Cannes Lions Creative Marketer of the Year
The Cannes Lions International Festival of Creativity on Thursday named Burger King as the Creative…