Head to head: is social media really the future of marketing?
At a recent event, Mark Ritson and Adam Ferrier went head to head in the…
Browsing: BrandKnew
Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance
To improve performance, optimize spend, and enhance the consumer experience, marketers must inject data and…
Five Ways to Build Your Marketing Team’s Confidence
Remember when you first learned to ride a bike? Perhaps you had someone who stood…
The Future of Healthcare Marketing: Lessons for All Marketers
Between HIPAA regulations and high (often life-and-death) stakes, healthcare marketing can seem like a field…
In-Car Advertising: GM, IBM Pair Watson and OnStar to Deliver Brand Messages
Watson’s next marketing move? He wants to ride shotgun. General Motors and IBM today announced…
Joe Pulizzi: A ‘Content-First Business’ Is The Future Of Marketing
Content marketing has many different meanings to many different CMOs. From messaging and branding to…
The latest trend in Snapchat ads: 360-degree video
When the highly anticipated film “Fifty Shades Darker” hit the theaters on Valentine’s Day weekend…
Exposing The One Part Of Apple Design You’ll Never See
In 5000times, designer Isabel Mager visualizes the repetitive tasks performed by the people who put…
Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars
Traditional shops are fighting back As consulting and IT firms continue to acquire agencies and…
Which brands got the most value out of product placements in 2016?
Concave Brand Tracking has released its ‘Top 100 Brands in 2016 Movies’ product placement rankings.…