Art versus science: getting the balance right in marketing
Cutting-edge analytics have shifted the focus of marketing from art to science. Amanda Taylor looks…
Browsing: BrandKnew
12 Brands That Want to #BeBoldForChange for International Women’s Day
The theme of this year’s International Women’s Day on March 8 is #BeBoldForChange, and adland…
Feature: how Vinomofo got its mojo
Last year Vinomofo hit half a million members and launched its first ever mass-market advertising campaign. Marketing…
A 2-Hour Marathon Once Seemed Unthinkable. Could Nike’s Radical New Shoe Be The Key?
Filled with post-EVA foam and a carbon fiber plate, this shoe was designed to increase…
10 Questions You Need To Ask When Building a Brand.
Does your business have what it takes to succeed in today’s increasingly competitive marketplace? If…
19 Facebook Marketing Predictions for 2017 From the Pros
Are you wondering what 2017 might look like for Facebook marketing? If the Facebook changes…
How to treat the seven symptoms of a broken sales and marketing relationship
Peter Strohkorb offers seven solutions for common misalignments between sales and marketing departments. I half-joke…
Why the C-suite needs to start paying attention to content marketing
Emma Roborgh quotes Content Marketing Institute co-founder Robert Rose, who points out why content marketing…
The NYT’s New Look Is A Masterpiece Of Information Design
“We didn’t want [print] to be something that remains the same as digital gets more…
Why This Renowned Digital Design Agency Is Going Analog
In 2015, Huge did a funny thing. The design firm—best known for digital experiences like…