Twitter introduces custom profiles to improve the way brands deliver customer service
Twitter has introduced a feature that enables more personal customer service experiences in Direct Messages.…
Browsing: BrandKnew
Why you can’t rely on social media to drive digital audience growth
Allison Wahl offers alternatives to social media for driving audience growth in the evolving digital…
Do women make better marketers than men?
Barbie versus Ken: the marketing battle of the sexes Many organisations today seem to have…
It’s A Golden Age For Magazine Covers
Thanks, Trump! The businessman—or is he a politician?—stands akimbo, hands tucked into the pockets of…
A CMO’s View: How Barnes & Noble College builds its marketing around Gen Z & Millennial needs
Lisa Malat says her brand is focused on initiatives that support the academic and social…
After 51 Years, Vans Is Finally Explaining What ‘Off the Wall’ Means
The skateboarding term is now the definition of individualism If you happened to catch the…
The ups and downs of programmatic channels and formats
Here’s Marketing‘s definitive guides to programmatic advertising across the major media channels and formats. This article…
Embracing digital is the antidote to disruption for retailers
Katja Forbes looks at failing Australian retailers, and demonstrates why legacy brands which embrace online…
Ritson on brand: pick an enemy and position against them. Hard.
A museum guide is showing people around a set of dusty old exhibits and there,…
Airbnb’s CMO reflects on ‘marketing that matters’
Even the chief marketing officer of Airbnb Inc. has a soft spot for hotels sometimes.…