The adtech stack: a marketer’s guide to buy-side technology
Sound, top-level knowledge of the core technologies used to buy media programmatically will help marketers make…
Browsing: BrandKnew
Revolution in the attention economy: putting the customer before the tech
Chris Rhyss Edwards says the biggest challenge with marketing technology is not the tech itself,…
Thinking of rebranding? Avoid legal headaches with these five points
If you don’t know what you’re doing, rebranding can be fraught with risks and problems that…
10 TWITTER LESSONS FOR BRANDS FROM ELON MUSK
In 2015 Elon Musk made news for what came to be known as his “$900…
The secrets behind Marriott’s mobile success
How Marriott Drives $1.7B In Annual Bookings Through Its App Marriott International isn’t joking around…
The Future Of Advertising Is 360° Integration Campaigns. Here’s How To Think About Them.
In 2016, Americans spent an average of five hours and forty-three minutes on digital media…
I’m with the brand: how artists and advertisers can work in harmony
Bands are increasingly climbing into bed with brands, and ‘selling out’ has long since lost…
9 YouTube Marketing Predictions for 2017 From the Pros
Are you wondering how marketing on YouTube will change in 2017? As the importance of…
The 20 Most ‘Simple’ Brands
Consumers in the United States say Google and Netflix are the most “simple” brands, according…
Eight Steps for Running a Successful Addressable TV Campaign
Addressable TV flips the traditional TV advertising buying process on its head: Instead of selecting…