Ethical transparency relies on brand storytelling, education and humanity
As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is…
Browsing: BrandKnew
Native studios will put traditional advertising studios out of business: NY Times exec
During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive…
Rarity, limited POS essential to niche brands as luxury becomes overused term
Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human…
Adidas Knocks Under Armour Again With This Inspirational ‘One in a Billion’ Ad for China
And David Beckham pops in to say hi Some in the Western world retain unfortunate…
Inside IMAX’s Big Bet to Rule the Future of VR
GRAHAM WALZER FOR WIREDTHE BEST PLACE on the planet to watch a movie is almost…
The Rise of Chat Bots and Their Implications for Social Media
Chat bots are the new black, sweeping all before them in an increasingly connected and online…
5 ways to turn employees into brand ambassadors
Brand ambassadors are key to helping an organization expand the reach of their business online.…
Five lessons for creative businesses from the world of music management
We spend much time applauding creative talent and achievements, but perhaps we should pause occasionally…
See the Spot: Adidas’ Past Creates Its Future
https://youtu.be/cCwtq5zCOBI Adidas is doing it its own way—and it’s working. As part of the relaunch…
The Way You Shop Will Change Forever This Year. Here’s How
These are the four big retail trends coming in 2017. Online shopping has now reached…