Misleading metrics: How disinformation networks fake audiences
False behaviours and identities online can undermine the whole system of digital advertising that brands…
Browsing: BrandKnew
These Five Tactics Will Help You Outrank Your Competitors on Google
One of the best ways to beat your rivals is to look at what they’re…
Growing and Changing: The Evolution of the Podcast Audience
The size of the podcast listening audience in the US has increased in 2021 after…
Google calls time on last-click attribution
Google’s buy-side network Google Ads has announced in a blogpost that it is switching its default from…
19% of B2B marketing budgets go to advertising
Advertising is the largest segment of B2B marketing budgets, taking a 19% share, according to…
‘Emotional intelligence’ is the driving force for effective marketing in MENA
Emotional intelligence emerges as the overarching theme of WARC’s 2021 MENA Strategy Report, which outlines…
Got a Problem? Think Like a Designer.
“Creative Acts for Curious People” makes the Stanford d.school’s approach to problem-solving accessible to anyone.…
Does Language Really Matter in Marketing?
The way in which we communicate in marketing is, mainly, done through language. Yes, non-verbal…
Why Marketing Maturity Needs to Be Top-of-Mind in Today’s Digital Landscape
Companies have adapted and leaned on digital strategies to connect internally and externally since the…
Why It Pays to Approach Campaigns w/ a Design Mindset with MullenLowe
The devil is in the details… It’s the little things that will make or break…