Talking About Purpose Won’t Transform a Brand; These 5 Skills Will
From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills…
Browsing: BrandKnew
Here’s Why This Pedestrian Walk Button Might Be One Of The Most Brilliant Things Australia Ever Designed
https://youtu.be/FwbNFRbqwfg … This article first appeared in digg.com Seeking to build and grow your brand using the…
How photography is bringing justice to war-torn Colombia
Researchers asked people in two villages to photograph examples of justice and coexistence. The results…
How One App Is Making Space for All Students in Higher Ed
Collaboration has always been key in the academic setting. Students learn better when they can…
Ad Tech Failed the Middle Market. When Will We Learn?
Today’s major opportunity for ad tech is in finding a replacement for the cookie and…
OK, I Do Not Want You To Quit Advertising. I Just Want You To Move To Mexico.
I quit advertising twice. First when I left my global job at Saatchi & Saatchi…
HOW VIDEO GAMES ARE EMERGING AS ESSENTIAL PLATFORMS FOR MUSIC MARKETING
Music labels, artists and legacy gaming companies are leaning in to new gaming and music…
Brands as entertainers
10 Marketing Trends to Watch in the Second Half of 2021 As companies prepare for…
Figma: The $10B startup transforming design
What do the Joe Biden campaign, Stripe and Dropbox have in common? They use the…
brand fatigue and brand consistency
There’s an adage that “Marketers get tired of their advertising before consumers do.” The same…