brand fatigue and brand consistency
There’s an adage that “Marketers get tired of their advertising before consumers do.” The same…
Browsing: BrandKnew
How to turn content creation into a lead generation strategy
A good idea popped up in a recent conversation with Trent Dyrsmid, founder of the awesome Bright…
Verified Valentino: eBay fashions new campaign spotlighting luxury handbag authentication
https://youtu.be/HNzjw3PYGRM In an effort to promote its recently expanded luxury goods authentication service — which…
At best, we’re on Earth for around 4,000 weeks – so why do we lose so much time to online distraction?
Silicon Valley makes billions by stealing your attention. No wonder it’s so hard to focus……
The innovators who revolutionized Black music
As Blacks in 1960s America fought for equitable space in society, Black culture followed in…
The future of Microsoft’s HoloLens project? More equitable meetings, for starters
Accenture as well as OceanX are already using the company’s new Mesh platform. Grace Hwang…
Luxury isn’t what it used to be
The Express Arena encompasses industries, sectors, and businesses that have traditionally targeted desire over need. But as…
How Andi Owen turned Herman Miller into a modern design juggernaut
The latest power move by the Herman Miller CEO: her recent bid to acquire Knoll…
MIT built a Google search to spot the most important tech innovations of the future
Software. Batteries. Lasers. Let’s go. The phone in your pocket has 100,000 times the processing power of…
Tips for a Good Night’s Sleep for B2B CMOs
Like many other marketing and business leaders, I have had my fair share of sleepless…