WhatsApp’s New Privacy Policy Just Kicked In. Here’s What You Need to Know
Instead of a hard cutoff, the messaging app will gradually degrade and eventually cease to…
Browsing: BrandKnew
The rush to digital services is crushing online customer experience. We need to act NOW.
Since the pandemic started, I’ve heard an increasing number of stories of bad online customer…
How to Crash-Proof Your Personal Brand in a Tight Job Market
Five years ago, asking a CEO whether he or she wanted—or needed—personal branding services would…
Do You Prefer Cats or Dogs? Why Self-expression Increases Giving
Do you prefer dogs or cats? Vanilla or chocolate? Winter or summer? The answers to…
Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’
Yannick Bolloré, the global chief executive of Havas, has said the recovery in advertising stock prices…
Tourism Australia’s new campaign urges you to make your holiday epic
Tourism Australia calls upon Australians to take a trip to the country’s most epic holiday…
The ‘Econometric Hero’ and five questions every CMO should ask about MMM
Facebook’s Tony Evans considers how Media Mix Modelling should be reinvented to reflect today’s marketing…
Humour in marketing and value creation? You must be joking
Humour has an important role to play in effective advertising, but don’t just ‘do a…
“The home of the future is looking a lot like the home of the past”
The coronavirus pandemic has forced many to rethink how they use their homes. Director of London’s Museum of the…
The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…