Author Talks: Fred Dust on making conversations count
In his new book, designer Fred Dust offers a blueprint for having more productive, deliberate,…
Browsing: BrandKnew
How Censorship Can Influence Artificial Intelligence
A study finds that algorithms learn to associate words with other words. “Democracy” can equal…
YEAR OF INNOVATION: HOW PUBLISHERS ARE PLANNING FOR 2021
2021 is shaping up to be a year of investment for everyone in digital marketing,…
Is New Zealand’s New Tourism Ad Brilliant or Tone Deaf?
Since Covid, marketers have tackled the enormous challenge of adapting to new messaging while remaining…
Companies are failing to do this one simple thing that could boost recycling
You’ve got an empty plastic bottle—so what do you do with it? Recycle it, obviously.…
Canon’s photo culling app uses AI to help you pick your best shots
The software grades photos by looking at factors like sharpness and “emotion.” Sometimes deciding when…
How To Market a Book
Reviews are one of the thorniest subjects in publishing. First, there’s the classic chicken and…
Net-Zero Homes: Myth or Reality?
OVERVIEW As homes become more connected, how are consumers able to meet carbon emission goals…
Approaching Digital Transformation With a Marketing Mindset
Digital transformation efforts are often siloed in IT departments, but marketers should play a critical…
3 Rules for Dealing with Marketing Disruptions
Rule #1: Look for the silver lining Most disruptions cause the average person to panic,…