Thin is in and is there a place to hide?
OREO MAKES KID-REPELLENT PACKAGING FOR COOKIE-CRAZED PARENTS The ‘Thins Protection Program’ tapped Green Giant, Ford,…
Browsing: BrandKnewmag
The most influential designer you’ve never heard of is a 92-year-old artist in SF
Barbara Stauffacher Solomon changed the world of design with her life-sized graphics. A new collaboration…
YouGov Recommend Rankings 2021 MENA
Word of mouth is the most influential form of brand awareness and credibility, with people…
Infographic: How to nail audio, video on YouTube
With more people now tuning into YouTube’s audio-only options, including YouTube Music, last November, YouTube…
Are agency people embarrassed about how they make their living?
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Forum, on the…
Define the Need Before You Bleed: Marketing Rigor Can Reduce Start-Up Failure
Post-mortems on start-up failures always intrigue me. Since coming to Silicon Valley in 1982, I’ve…
Gamification strategy and DTC brand marketing
Nike’s Apps Played a Crucial Role in Driving Engagement & Digital Revenue Nike’s mobile apps have helped to fuel sales growth during the pandemic as part…
Brands can’t tell people how to be happy, but they can create happiness
Consumers are ready for positive entertainment and uplifting escapism. In the aftermath of 9/11, we…
How your multilingual marketing can strike the right tone
Crafting a comprehensive marketing strategy in a domestic market and your native language is one…
A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with…