IBM’s Carla Piñeyro Sublett is taking ‘a completely new approach’ to B2B marketing
The CMO talks about her vision for IBM as it spins off its infrastructure services…
Browsing: BrandKnewmag
This whiter-than-white paint cools buildings down dramatically. Why isn’t it everywhere?
From icy tundras to billowing clouds, the color white crops up repeatedly in our planet’s…
How to Influence B2B Buyers’ Purchasing Decisions
If you want to influence B2B purchasing decisions, start by uncovering the potential buyer’s full…
Struggling with your personal brand ? this is why.
When I do personal coaching, I often get the question — How do your build…
generational marketing
Epoch Strategy Director Alex Murrell wrote a fascinating piece a couple years ago on “The…
Are You Ready for the Hybrid Workplace?
The future of work is hybrid. In the post-pandemic world, many companies will embrace the…
GET TO KNOW… Francesco Federico
Francesco Federico (Chief Marketing Officer, UK & Ireland at JLL) Francesco is a digital native…
Leveraging Consumer Insight & Brand Strategy
What is a Consumer Insight? And perhaps, more importantly, why is understanding and applying consumer…
Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?
Determining when to invest in a new employee can be difficult, especially if your business…
How images of love and war can build brand loyalty
How Companies Cleverly Deploy Metaphors Southwest Airlines speaks a language of love, but for Palantir,…