‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit
These days it seems that facilitating discovery is the holy grail of ecommerce. Countless companies…
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The Benefits of Experimental Design in Marketing
Before the advent of web testing, there weren’t many tools available to definitely measure whether…
Why Lemon8 is the social media app to watch this year
Lemon8 is the latest app on everyone’s lips. But did this new social media platform…
Dumpers and dog-poppetrators to be shamed in NYC’s hilarious anti-litter campaign
The city Department of Sanitation (DSNY) is airing out New Yorkers’ dirty laundry through a…
De-influencing: an opportunity or a threat for brands?
There is currently a lot of hype around the newest trend on social media platforms…
Cook to Open First Apple Stores in India in Pivot Beyond China
(Bloomberg) — Apple Inc. Chief Executive Officer Tim Cook has scheduled a trip to open…
Value in Marketing: How Leaders Can Better Reach Audiences
In marketing, value isn’t where you think it is. IF YOUR BRAND isn’t reaching your audience…
The Light at the End of the Tunnel: Marketing to Seniors
For two decades, periodic updates on aging trends in the developed world would elicit spasms of…
Generative AI for SMS Marketing and MMS Marketing
Marketing via SMS (short message service) or MMS (multimedia message service) is massively popular because…
Is the Business Boom From Going Viral Always a Good Thing?
Brands should approach social media stardom with optimistic skepticism TikTok can famously present established brands,…