Coke’s Tab Dilemma Begs the Question: Is There a Marketing Case for Resurrecting Retired Brands?
Limited edition runs have become a popular way to bring products back This year, an…
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Strengthen Your Leadership with the Science of Awe
This Nano Tool for Leaders from Wharton Executive Education offers techniques for developing an “awe…
‘Turn on the comments you cowards’: Why are brands blocking feedback on social?
Social is supposed to be a conversational channel, so why are brands turning off the…
How brands can educate the public on climate change
As COP 28 focuses people’s minds on climate change and the actions they can take…
No brand is too small for activism
The founder of cult brand Clare V on how brands can bring their principles to…
Building emotional loyalty: Why brands need to think beyond points and tiers
Emotional loyalty, not transactional loyalty, should be the goal of a loyalty program, and Epsilon’s…
Growth metrics for digital channels
In a challenging environment, it has become vital for brands to understand the true return…
Brands Navigate a Changing Media Landscape
In an increasingly complex media environment, advertisers continue looking for opportunities to meet the right…
Ads are more effective when repeated in a block
Advertisements that are repeated in a block are generally more effective and significantly boost brand…
To get the mix of brand and performance right, theory on its own is not enough
A combination of brand building and performance marketing is the best approach, but putting this…