Internet Users Want a More Personalized Ad Experience (Report)
Getting content to users is becoming more difficult. Social media users, millennials in particular, are opting…
Browsing: Brands
Brands Failing In Timely Response To Customers On Social Media
Brand behaviors don’t even come close to syncing up with people’s expectations on social media,…
Making real meat of data
IBM Watson’s Data-Crunching Gains Traction with Marketing Firms More marketers are putting Watson to work.…
Silicon Valley’s Star Design Firm Goes Analog And Builds A Lifestyle Brand
Ammunition—a 2016 National Design Award winner—departs from its typical tech work to create a product…
Infographic: How social influencers affect purchase intent
Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends New research claims…
Agencies are so bullish on VR they’re eating some of the cost to convince brands
Virtual reality is hot right now. But while the technology has the attention of many…
Native Advertising Can Increase Business Appeal
In Searches, Those Paid Ads Pay Off Does knowing that a search listing is a…
How brands can use Instagram’s dynamic ads
Instagram can now scan your shopping carts to target you with ads This story was…
Brands unscathed by native content
Research Explores Impact Of Native Advertising On Media Outlets, Ad Companies An academic study conducted by researchers…
Clash of the titanic brands
Amazon takes on YouTube with launch of Amazon Video Direct Amazon unveiled its own plans to…