Sustainability the new ROI route for brands
adidas Group greenENERGY Fund Shows the ROI of Sustainability adidas is proud of being a sustainable…
Browsing: Brands
Mad Men Versus the Nerds
Ad agencies have had to endure the rise of the geeks as Google and Facebook emerged as…
Playing the game the right way: what marketers can learn from the sports industry
It’s incredibly unusual to win without working for it, and that’s something that the sports…
Why it’s foolish to ignore location based marketing
The world around is mobile obsessed and sharing ‘where we are’ is becoming increasingly important.…
Study: The most effective mobile ads
Marketers Struggle With Effective Mobile Ads Despite the fact that spending on digital video ads…
Why some brands see Facebook as live-streaming’s future
10 Big Reasons For Marketers To Like Facebook Live Live streaming is suddenly one of…
How brands can create the right video content for each platform
Don’t let them tune out Video is all around us—on mobiles, laptops, tablets and TVs.…
Why You Need to Take Advantage of Influencer Marketing
New studies show that influencer marketing is driving 11 times more revenue than digital advertising.…
‘Ubernomics’ Draws Auto, Digital, Sharing Brands Together in New Ways
Count BMW as the latest auto company to participate in the new sharing economy and figure…
YouTube vs TV: where should advertisers stand in the ‘battle of the boxes’?
It’s been an extraordinary couple of weeks on planet video. The TV industry body, Thinkbox,…