The perils and opportunities of relaunching your brand
Rebranding is a pivotal process that all businesses eventually go through as styles, attitudes and…
Browsing: Brands
5 Ways Historically Male Brands Are Now Reaching Out to Women
Lessons from the NFL, Adidas, Harley Davidson and others It may have been an unexpected…
Why You Should Align Your Ads to Your Customers’ Activities
Over the years, technology has made reaching consumers easier—but not always better. The early days…
Here’s one corner of the digital ad world that Google and Facebook don’t dominate
If money is spent to hawk something online, chances are it goes through Google or Facebook. The…
The Ultimate Guide to WhatsApp Marketing
Text marketing, once yesterday’s news with SMS, is being rejuvenated by mobile messenger apps such…
30-second ads least likely to be skipped
Report: 30-Second Video Ads Foster Deeper Audience Connection Video ad performance is increasing rapidly, and more advertisers…
Brands still not getting personalization right
Research: Marketers Overestimating How Well They Listen To Customers Recently, we conducted VoC research for…
What Consumers Want From Brand Emails
Most consumers sign up for marketing emails from brands to receive discounts and promotions, according…
The era of science has arrived in media: can creativity survive?
How will traditional media brands driven by art and storytelling thrive in this transforming media…
What marketers can learn from Snapchat’s growth
12 valuable marketing lessons from Snapchat’s success Snapchat is turning into a very appealing platform…