Social media forces change in rebranding strategies
Rebranding in the digital era We live in impatient times. Digital content can spread like…
Browsing: Brands
Celebrity endorsements carry less sway with US consumers
Consumers Trust Non-Celeb Influencers More Influencer marketing is on the rise but some approaches are…
Digital Channels are Key Factors for Millennials Making B2B Purchases
A new survey by Sacunas reveals 73 percent of millennials are involved in some aspect…
Behind Visa’s digital marketing strategy
For Visa, Marketing Technology Is About Making Data Actionable eMarketer: How has the role of marketing…
Unified commerce is Holy Grail most retailers are still seeking: report
While 85 percent of retailers consider unified commerce a top priority, most are not making…
As social influencer programs gain, some marketers land in hot water
The Federal Trade Commission recently held Lord & Taylor responsible for the actions of social…
Marketers and their micro engagements
Fleeting micro engagements rise as mobile further crunches time Marketers continue to shrink their mobile…
How Imgur got huge by keeping things weird
How Imgur Became An Image-Sharing, Meme-Generating Megacommunity “Everybody! Everybody! Sarah is going to give a…
How a decade of Twitter schooled brands in immediate customer service
As Twitter clocks up its first decade, some brands are looking for more sophistication in…
How Google is wooing the fashion industry
Google Could Beat Apple At Fashion—Just Like It Did Phones While the Apple Watch has…