Top 5 global brand videos Feb 2016: Lynx and Budweiser lead the way
Lynx’ change of tactics, redefining what it means to be a man, has scored for…
Browsing: Brands
Why These 4 Companies Are Getting Serious About Their Employer Brands
As job seekers become job shoppers, companies are starting to advertise their work cultures alongside…
Out for the Count: Brands and their Salebrity Status!
Let’s begin with the fundamentals. A brand is an amalgamated image of a multitude of…
Why the New Crop of E-commerce Brands Should Really Scare Traditional Retailers
Data and social media are changing the game Even as pundits swear that bricks-and-mortar shopping isn’t…
WPP CEO Martin Sorrell Says In-House Programmatic Buying is ‘Short-Lived’ Trend
Advertising giant projects its programmatic buying unit to hit $1.1 billion in sales in 2016…
How brands are leveraging search data for social results
With plans to increase digital marketing budgets in 2016, marketers are under the gun to get…
Six of the wittiest graphical marketing campaigns
The most powerful gift a designer can give a brand is the gift of someone…
Why should marketers really care about reaching the cross-device consumer?
Today’s marketer has a growing number of channels they can use to communicate with their consumer…
What it takes to build a successful branded mobile app
Starbucks: mobile app is a win-win for consumers and the brand With app install ads…
The three biggest challenges in influencer marketing
The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see…