Virtual skis and smart toilets: a journey into the future of branded tech
Tony Cullingham, the Watford Advertising course leader, imagines the future of technology and brands. …you…
Browsing: Brands
200000 and counting!
Instagram attracts 200,000 brands Instagram, the photo-sharing social media platform owned by Facebook, has reached…
Brands as media owners: can they live up to the hype?
There has been a huge amount of hype about the potential for brands to be…
Brands and the future of contextual content marketing
Uber, Apple and Spotify are shaping the future of contextual content Most of us are…
Virtual Reality Is Becoming Our Own Reality
Virtual reality is coming, but you already knew that. It’s taking you on journeys to…
How brands can create global campaigns that cut across languages and cultures
With relentless scandal bringing Fifa to its knees and even tennis (tennis!) standing accused of…
Mobile advertising to get more creative to target shoppers
Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last…
5 things CMOs can learn from mobile-first app brands Read more
Part one in a week-long series about the impact of mobile-first app brands. The smartphone-based app economy…
The untold potential of image recognition
Image recognition technology has the potential to transform digital advertising. The history of all technologies…
How brands can win the ad tech power game
Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to…