How well do agencies really understand programmatic?
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by…
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Your Six-Step Road Map to Rebranding [Infographic]
Thinking about rebranding? The following six steps can help you launch a successful rebranding effort.…
Segmentation is key to engaging your audience
3 social audiences you should target When considering social media engagement, it helps to think…
Why The Shape Of A Company’s Logo Matters
WELCOME TO A WORLD IN WHICH CURVES ARE A GOOD THING. Think about the iconic…
‘A teleportation experience’: How brands use Periscope to amplify marketing campaigns
What do scenes of summer fun, cannoned collisions, and a skydiving stunt have in common?…
Why brands should focus on engagement than reach
How Do You Measure Passion? Figuring The Value Of Social Media Followers “Look at someone…
Why 2016 will be the year of live streaming
Live streaming is nothing new. Amateur bedroom radio shows have been transmitted over ropey internet…
Influencer marketing needs to prioritize content over commerce
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to…
Quality advertising depends on good data in 2016
The success of multi-channel campaigns in 2016 will depend on marketers creating quality-advertising campaigns, spurred…
Consumers want brands to do good
Havas: Consumers Demand Corporate Social Responsibility Transparency, sustainability and purpose beyond profit are more than…