Why WhatsApp’s brand plans will revolutionise mobile marketing
WhatsApp made waves when it revealed it was dropping its subscription fee and the move…
Browsing: Brands
How to drive your brand’s online sales
As big brands lock horns to attract new customers with jaw-dropping prices in the sales,…
Unscriptd Platform Lets Athletes Self-Publish Videos to Build Their Brands
Big-name sports figures often look to build their brands. With that comes a new wave…
5 Tips for Communicators to Overcome Their Fear of Metrics and Improve ROI
When people think of social media, they often focus on people and content. Even though…
How brands are capitalizing on Snapchat “micro-moments”
Snapchat: The King of Millennial Micro-Moments In 2015, Snapchat put the world on notice that…
The art of building a brand
What Apple And Starbucks Taught Me About Building A Brand When we see an energetic…
Relevance: Some Brands Have It, Some Need It
Not a big fan of “relevance.” I prefer “irrelevance,” since it seems that, these days,…
2016: The year of brand experience
It’s no surprise when a consumer survey demonstrates the positive effect of live events on…
Virtual reality: the phoenix of tech and the unicorn of marketing
We’ve seen a whole bunch of funky media products fall into a shallow pit in…
The VR baton is about to be passed from marketer to consumer
The day Oculus launched its Kickstarter campaign, 1 August 2012, is ground zero from modern…