How brands can use ‘cute’ characters to drive results
Brands using “cute” spokescharacters must also consider the language they deploy and the nature of…
Browsing: Brands
Five Differences Between Branding and Direct Response Every Marketer Should Know
Identifying the right combination of branding and direct response marketing is essential to establishing brand…
The Key to Unlocking the Hearts and Minds of Your Customers
Our culture, and every modern culture since the Age of Enlightenment, praises reason above all…
Convergence of offline and online brand experiences: Are marketers ready?
Despite the ecommerce boom, in store retail sales are still a significant part of the…
Car buying in 2030
In this video, three McKinsey partners describe how the experience of purchasing an automobile might…
Why-Brands-Should-Revisit-Their-Premise
The Balance of Power is shifting and it is in every marketers’ interest to understand…
10 Takeaways From Brand Activations That Adapted to Crisis in 2020
The Covid-19 pandemic devastated experiential marketing as we knew it in 2020, but the physical…
TikTok shares its most creative brand campaigns of 2020
If you’re a Strictly Come Dancing viewer, you might have noticed this year that presenter Claudia Winkelman…
Is Your Brand Surviving or Enduring?
2020 is proving to be a year of heightened awareness, change, and for lack of…
Consumers expect brands to be inclusive
In the midst of social upheaval in the US, many marketers are striving to be…