Three social media lessons for brands after the Crocs/David Bowie backlash
David Bowie’s death was undoubtedly an event of great cultural importance, prompting a period of…
Browsing: Brands
7 Ways to Build a Million-Dollar Brand
In 2015, I reached over 10,000,000 people with my work. Almost everything I did to reach…
4 industries primed for mobile disruption
The growth of both mobile device usage and advertising over these devices has exploded over…
WHY EMAIL AND SOCIAL CAMPAIGNS SHOULD BE INTEGRATED
Integrating data and processes across business departments is hardly reinventing the wheel, and for years…
Advertisers still hesitant on programmatic TV
Programmatic TV To Remain A Patchwork In 2016, Despite A Deeper Supply Pool Video buyers…
The searchification of media
As search becomes less traditional, it is becoming increasingly important to our world. Yet, when…
Social: Shouting so loud, we lose our voice
We tend to be nostalgic about the past. Media and news are good examples. We…
Data-driven targeting is the key to marketing success
The best product in the world, with the best ad in the world, won’t sell…
Why brands need to woo millennials with philanthropy
Millennials Are Embracing Corporate Social Responsibility Campaigns They may be the “selfie generation,” but millennials…
James Bond Product Placement
The Definitive Timeline Of Brands In James Bond Movies