A few of top brands’ social media missteps of 2015
Copyranter: The biggest digital dumbasses of 2015 Mark Duffy has written the Copyranter blog for 10…
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How Typecasting Millennials Is Hurting Ad Buyers
It’s No Longer About Buying Audiences, But About Individual Users The demographic cohort commonly known…
The next hot digital playgrounds for brands to explore in 2016
If you’re a brand looking for Web cred, you can’t go wrong with money, memes…
The Future Is Here and It’s Called Conversation-Based Targeting
Modern poet, philosopher, economist and novelist Wendell Berry often makes the case for small town…
Let’s get digital: the threat of management consultancies
At the risk of sounding foreboding during the time of goodwill, agencies across the board…
How can beauty brands use social for customer targeting?
In the first 14 days of December, there were over 119,000 posts uploaded on Instagram,…
Apps are dead, long live the app
The balance of power is shifting because of a step-change in how people search. This…
Top 10 luxury advertising efforts of 2015
For luxury houses, positioning is essential, and many brand marketers used advertising campaigns to ensure…
The Best And Worst Branding of 2015
FROM GOOGLE AND SNOOP DOGG TO HILLARY CLINTON AND THE NEW SCHOOL, IT’S BEEN AN…
10 Key Design Trends For 2016 (And How To Make The Most Of Them)
THE GLOBAL DESIGN FIRM FJORD (PART OF ACCENTURE INTERACTIVE) DELVES INTO THE MAJOR IDEAS SHAPING…