Making the most of the message
In a time where customer experience is everything, Mike Betzer writes about the importance of…
Browsing: Brands
The BOT(tom) line
Chatbots are one of the biggest innovations in the marketing industry but in order to…
Acting on trends may determine whether a brand survives
The end of the year brings a welter of articles about trends, and while it’s…
Gamification Is Changing How We Work — and Succeed
The story of gamification isn’t fun and games. It’s serious. Authors Kevin Werbach and Dan Hunter have…
FlyteVu’s Jeremy Holley on Zeppelin, Cash, and the Value to Brands of ‘Undiscovered’ Artists
Plus, mission-based companies teaming up with forward-thinking talent Jeremy Holley is a co-founder of FlyteVu,…
4 Booming Industries That Are Stealing Social Media’s Growth Playbook
Internet users spend approximately two hours a day on social media. That’s enough time for brands to show…
Beyond binary: how brands can lean into the gender debate
Gender expression has long been a metaphoric anchor for advertisers – but its clout can swing either…
WHY FOUND CONTENT IS NOW A PERMANENT PART OF THE CREATIVE MIX
The coronavirus pandemic has been a double whammy for the ad world: Health concerns and…
All The World’s a Virtual Stage
All the world’s a virtual stage, as the Bard would say in these strange times.…
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…