How to fix the relationship between agencies and procurement
The highest order of agency-client relationship is that of the trusted advisor, argues Jim Hubbard…
Browsing: Brands
What You Need to Know About the Culturally Conscious Consumer
The times have changed, as have buyers Among the many things I’ve learned from Britney…
FMCG brands can win market share by courting ‘eco-active’ consumers
Investing in sustainable innovation can help brands win a growing market share of spending by…
Nestlé
Learn how Nestlé discovers digital consumer insights with Brandwatch Nestlé is the world’s largest food and…
Why brands need a different approach to online communities
Emerging platforms are creating new dynamics in the way people interact with and influence each…
The business model that could save fashion—and why it isn’t everywhere.
Why aren’t more brands adopting this business model to save fashion? Enormous piles of unsold clothes…
Linked in offers brands new followers insight
Pages also now have an ‘Events’ tab for to feature their (virtual) events. inkedIn rolled…
Unusual innovations for unusual times
While the world came screeching to a standstill and most businesses panicked, a few businesses…
Save Digital Assets, Cut the Frontline
After reading this, my friends in sales might not like me anymore. So here it…
How brands pitch the feminist voice: Corporate hijack or a revolutionary step for women?
The gender divide story in India is not new but Neeta Dsouza argues that there’s…