Drivers of brand growth: A deep dive into how advertising works today
Catherine Driscoll, Commissioning Editor EMEA at WARC, introduces a new regional Spotlight that covers fascinating…
Browsing: Brands
To Maximize Creator Relationships, Brands Should Think Long-Term
As social media creators continue to play a bigger role in brands’ spending, marketers are…
They’re Top Players in Boutique Hotels. They See Power in Brands – and Hostels.
Investor Stephen Chan has co-created numerous stand-alone boutique hotels, including a high-end hostel. But crafting…
How do you build a brand to last? It’s about evolution, not revolution
Over the past few years, we’ve seen major rebrands steal the spotlight. Here’s why companies…
Consumers see brands ‘kingwashing’
Seven in 10 Britons think brand tributes and activity around the Coronation of King Charles…
De-influencing: an opportunity or a threat for brands?
There is currently a lot of hype around the newest trend on social media platforms…
Purpose vs. Meaning in Brands | Dr. Martina Olbert
How brands can shift advertising to meet new needs of customers. An interview with Dr.…
The Next Great Digital Advantage
Smart businesses are using datagraphs to reveal unique solutions to customer problems. Of the 4,000…
How the recession could impact brands’ metaverse spending
Over the past two years, the metaverse has been marketers’ preferred wall to throw things…
Content research tips: a roadmap for creating great content
You know what content marketing is truly about. It’s a never-ending battle for your customers’ and prospects’ attention.…