Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11…
Browsing: Brands
The Inevitable Collision of Gaming and Athleisure
As streamers become mainstream celebrities, major fashion brands are itching to cash in. In a…
Social ad strategies from the top brands on Facebook and Twitter
This article originally appeared as a guest post on the Comperemedia Bolder Thinking Blog. Social media…
Why brands need to escape the inside-out perspective
Market research is often more focused on what matters to the business than what matters…
The reality of in-house agencies
Many in-house agencies are failing to realise their potential, held back by the constraints of…
When Big Brands Fall, Big Dollars Follow
The annual crop of global brand value rankings makes me think of the board game…
A Better Way to Map Brand Strategy
Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and…
Durex rebrands with flat logo and “sex positive” campaign
Creative agency Havas has designed a new brand identity for British condom manufacturer Durex, which features a flattened…
Applying the theory of planned behaviour
There are many reasons why people fail to take actions they know they should, like…
Advertising’s positive role in society gains recognition
Nearly half (46%) of British consumers believe advertising has a positive impact on society, while…