Cultural Velocity: Five ways to make ideas move in culture
Stefan Burford, Global Chief Strategy Officer at Initiative, outlines five methods by which marketers can…
Browsing: Brands
Creative Director’s Choice: Will Gelner of Engine on Ikea’s grime holiday spot
Creative Director’s Choice gives creative directors a chance to highlight the best workaround and spotlight campaigns…
8 Digital Marketing Trends for 2020
Are you in the midst of planning your 2020 digital marketing? These are the biggest…
Brands must address ‘digital dilemma’ while taking a stand on social issues in 2020
More brands will be taking a stand on social issues in 2020 in response to…
How ‘non-destination’ brands can win after shopping festivals
The best deals have gone and the big-ticket items have been snapped up, but brands…
Brands To Watch In 2020
Although “20/20” usually suggests perfect vision, a lot about the year 2020 is still unclear. Certainly…
How do you make customers feel?
How you make customers feel often influences them far more than you might realize. People…
Risking it for the greater good – marketing that means more
Risky campaigns can shock and inspire awe, but more importantly, they can be a force…
Can brands automate emotional intelligence?
Intelligence is the ability to gather information and apply it to the human experience. This…
Netflix’s ‘Broken’ covers the tangled mess behind Juul, Ikea, and more of your favorite brands
From vaping to counterfeit makeup, ‘Broken’ explores the surprising stories beneath some of the world’s…