How to make your brand worth talking about
Brands that rise above the noise have three things in common. Here’s how to get…
Browsing: Brands
Shifting Influence: Micro-Influencers Prove That Influencer Marketing Is Far From Dead
The following is a guest post by Brett Zucker, CMO at Monotype. Chief Marketing Officers and their teams…
Is Facebook Messenger still a viable channel for brands?
A new Facebook Messenger product feature launched earlier this month is making it easier for businesses to…
How To Tackle The Era Of Authentic Marketing
An integral aspect of a successful marketing plan is strong brand messaging. This is the…
DTC holding company Pattern’s Emmett Shine: ‘Brands have become tribes’
Subscribe: iTunes | Google Play | Stitcher | RSS | Anchor Gin Lane was the ad agency behind some of the most well-known digitally…
How to Market to Millennials in 2019
Here’s a hint: Milliennials are no longer kids. The time has passed for curmudgeon outrage over…
For CMOs, Pressures to Deliver Short-Term Growth Prevent Long-Term Transformation
There may be a significant performance gap in what CMOs believe are important capabilities for…
The future of marketing on Pinterest
A different social network, Pinterest’s changing strategy will encourage users to transition from the site’s…
How to capitalise on low attention
Marketers might spend their time seeking consumers’ undivided and concentrated attention, but new research exposes…
Optimized 6-Second Ads Encourage Ad Recall
A few years ago, Vine challenged audiences to think about what they could do in six seconds.…