Zara built a $20B empire on fast fashion. Now it needs to slow down
This week, the brand announced an ambitious plan to transition to sustainable fabrics and recycling.…
Browsing: Brands
Why Major Brands Are Becoming More Size Inclusive
When comedian Leslie Jones, who is six feet tall, couldn’t find a designer to dress…
Why Digital Media is Killing TV Advertising
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch…
WHY MORE BRANDS ARE DITCHING THE CMO POSITION
A deep dive into why companies are ridding themselves of the long-respected chief marketing role…
Give Your Content Marketing the Effectiveness Edge
Does your content work? Is it effective? These questions sound simple, but answering them can…
Driving Brand Growth: CEO Torque
Travel’s most forward-thinking insiders will gather September 18–19 for our annual Skift Global Forum in New York.…
Education needed in programmatic audio
While marketers are conservative in their approach to allocating significant budgets to audio, there is…
Brands are replacing sectors (and what this means)
Among the most widely used phrases in articles, conferences and meetings nowadays are variations on…
15 Most Drastic Logo Changes in Branding History
Most logo changes by big brands are subtle. Think Coca-Cola — since the 1880s, its…
Getting the visuals right in local markets
Global marketers should pay the same level of attention to the visuals they use in…