A redefinition of customer-centricity
To be successful in future, brands will need to ditch long-held and generic demographic segmentation…
Browsing: Brands
How to Build a Competitive Advantage for Your Brand with AI
Brands that rely on content marketing are in trouble. In 2018, only 37% of B2B…
7 Brands Killing It With Humor on Twitter
It’s remarkable how brands connect with people when they stop taking themselves so seriously. Everyone…
How brands are injecting creativity into digital
Digital channels are often looked upon as a world of metrics and short-term thinking, but…
Four things every young (and not so young!) planner needs to be doing more of…
Planning is still about being a catalyst for creativity but the context in which Planners…
Want to be more effective? Here’s five ideas to consider
WARC launches a new white paper: Anatomy of Effectiveness. It’s a distillation of the current evidence,…
The Jeff Goldblum guide to getting someone’s attention
At Cannes Lions, the ‘Jurassic World’ and ‘Thor: Ragnorok’ star shares his approach to commercial…
Native could be your most powerful ads
With the arrival of social media platforms, such as Instagram, and other advances in technology,…
The Top 20 Most Followed Instagram Accounts
With around 1bn monthly active users, Instagram is a massive platform and hugely popular all over…
A HISTORY OF BRANDS HACKING WIKIPEDIA
The North Face found itself in hot water when it hacked Wikipedia for its own…