How Brands Can Actually Let AI Do The Talking
Advertising is experiencing a fundamental shift. Social media stories and influencers now drive growth for both…
Browsing: Brands
The New Era of Marketing Strategy
Marketing has been a story of eras: from mass marketing to the direct marketing era…
How brands can tackle the fake news threat
Brands worried about the prospect of their ads appearing on fake news sites may need…
R&D Spending Has Dramatically Surpassed Advertising Spending
In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands…
Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave
While the ability to identify customers across marketing channels has improved, most marketers still struggle…
For marketers, culture fatigue is real
Keeping up with the culture has become an apparent imperative, but the currents that inform…
Stories Are Taking Over The Customer Journey
The primary ingredient behind compelling stories come down to one thing: problems. The protagonist faces…
On D2C digital ad spend, Google and Facebook still beat Amazon
New ecommerce study from March/April 2019 reveals that about 50% of respondents plan to increase…
Originality is dying: how social media is hindering self-expression
Last summer, I moved into a new house and like many other new homeowners I…
Generation Z – the truth and nothing but the truth
Generation Z are a current challenge for many marketers trying to answer the questions: how do…