Marketers, retailers find success with visual search
Window shopping 2.0: How visual search is revolutionizing digital fashion retail The future of fashion…
Browsing: Brands
Asia’s marketers need to look beyond stereotypes
Marketers are often guilty of a tendency to “segment everything into little boxes”, but consumers…
Brands can tap sensory power from tangible brand assets
Marketers are missing a trick by not opening their minds to opportunities afforded by unlocking…
THE POLITICAL PLAYBOOK OF ADVERTISING
Marketers can, and should, take a few plays from political campaigns The U.S. Presidential Election…
6 Alternatives to Social Media Marketing
A recent social media shutdown illustrates the importance of using multiple forms of marketing for…
The Art of Influencer Marketing For Solopreneurs and Small Business
28% of marketers report that influencer marketing is the fastest growing customer acquisition method. We’ll get…
Ad Standards cases of 2019 so far – accusations and brands cross the line
A new year brings a new stream of advertising complaints for the Ad Standards Community…
Managing a brand’s reputation via online reviews
Online reviews: Building a framework for the reputation economy (Part 1) The reputation economy is…
A Guide to Using Infographics for Lead Generation [Infographic]
Content marketers know that infographics can drive website traffic, because they know that visual content…
Cause marketing? Go easy on the guilt-tripping
Cause marketing can be a powerful way for brands to get involved in sustainability-related issues…