Avatars will be our guides in immersive AR worlds – and brands need to be ready
Back in August I explored the profound role that avatars will play in shaping our experience…
Browsing: Brands
Online video needs a fundamental rethink, says Unruly
For a number of years, conventional wisdom has stated that the shorter the online video…
Why brands need to take ASMR more seriously
A little bit of data on the latest trends can help brands create strategies to…
Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands
Earlier this month, Sears ended a nine-decade presence in Lincoln, Nebraska, when it closed its store at…
How are big brands brushing up on customer understanding this year?
Brain trust: how are you developing a deeper understanding of customers this year? Brand leaders…
The art of the DIY Logo
If one principle of marketing is true for every industry, it is that the simplest…
AI finds that brands lack gender balance on social. It’s time to do something about it
A recent project by the agency We Are Social used an AI to scrape brand…
Spotify #loveAds site invites marketers to build playlists of their favourite TV ad scores
Spotify for Brands, the music streaming service’s ad sales house, is encouraging the industry to celebrate…
Why brands need to revise their loyalty programs now
There was a time when running a loyalty program was simple: any business from a…
AI, Camera Module Tracks Customer Reaction To DOOH Advertising
PerceptIn, a visual intelligence company, has created technology that combines artificial intelligence algorithms and a…