5 key trends for brands in social media
5 social media trends that will drive your business this year In this age of…
Browsing: Brands
How to Get Marketers to Think Like Salespeople… and Vice Versa
“Maybe ever’body in the whole damn world is scared of each other.” —Slim, to George,…
Why Mobile Apps are Key for the Customer Experience
With 80 percent of Americans owning smartphones, QSRs must prioritize mobile marketing. The once-anonymous customer…
Updates, rumours and more for brands – all caught up on Instagram’s latest?
February has been a busy month for Instagram – Aaron Brooks breaks down how its new…
Brands targeted women, movie fans for Oscars
Madison Avenue Goes to the Movies to Keep Oscar Viewers From Skipping Ads People who…
The six-second ad: short and sweet needs simple storytelling
Which creative tactics allow a brand to combine the high completion rate of a six-second…
WGSN: 10 Direct-to-consumer brands to watch in 2019
Direct-to-consumer brands continue to boom. Here, WGSN’s Laura Saunter selects 10 brands that we think…
The truth about truth and authenticity – why some brands get it and others don’t
Spend an hour at any marketing conference and you’re sure to hear the word ‘authenticity’…
Business models die. Brands don’t
Your business does not have a brand. Your brand has a business. That may sound…
What clients seek from influencer collaborators
Influencers have a lot to offer brand managers and online marketers, but they will have…