Consumers demand more brand ethics worldwide, study shows
The WE Communications survey includes insights from 27,000 global participants. Innovation meets ethics. This year…
Browsing: Brands
Why brands and influencers love Instagram Stories
How brands are getting more value from Instagram Stories influencer content The 24-hour lifespan of…
HOW DO VIRAL VIDEOS MAKE MONEY? YOUTUBERS SHARE THEIR SECRETS
FOR ANYONE WHO doesn’t work in the vast world of online videos, the idea of “YouTube…
Amazon is testing an attribution pixel, a key step in rivaling the duopoly
Amazon wants to leave marketers without doubt that its ads are better than those of…
4 warning signs AdSense is ruining your contextual advertising strategy
In the dark ages of the SEO era, when bloggers and webmasters were still familiarizing…
Why voice integration for brands is more important than voice search
There is a now infamous statistic among search marketers that 50% of all searches will…
Why customer-centric businesses thrive – seven tips for brands to refocus
With shareholders breathing down the necks of established organisations, some can find it difficult to…
53% of consumers more likely to purchase from brands that are transparent on social media
Dive Brief: Eighty-six percent of surveyed consumers think transparency from businesses is more important than…
Amid the Fantasy, Comic-Con Tackles the Real World
In this opinion piece, Knowledge@Wharton’s Technology and Media Editor, Kendall Whitehouse, looks at some of…
Study: Social media, email marketing are best for digital lead generation
Dive Brief: To achieve lead generation goals, 47% of marketers see social media as the…