THE FUTURE OF TELEVISION IS … MORE TELEVISION
CALL IT JEFFREY Katzenberg’s unicorn newborn. An operating company has come into being, ex nihilo, with…
Browsing: Brands
How a Twitter Audience of One Can Drive Business
Jack Kosakowski, CEO of the U.S. divisions of Creation Agency and SkillsLab (@JackKosakowski), argues in…
The Inner Workings of Advertising on Amazon [Infographic]
Amazon is known to millions as a Whole Foods-acquiring, on-demand Cloud-providing, industry-disrupting juggernaut. And although…
What Brands Post on Social vs. What Consumers Want to See
There is a significant disconnect between what marketers post to social media and what consumers…
Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing
The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers…
5 reasons to pay attention to Facebook Watch right now
In 2017, online video accounted for 74% of all online traffic and in any 30 day-period, more video…
Dove champions paternity leave in #DearFutureDads campaign
In time for Father’s Day, Dove Men+Care is supporting paternity leave to stress the importance of children…
What happened to social communities? Do brands and businesses still care?
Do brands and businesses really care about creating communities in social media? I posed this…
What Apple iOS 12 Means For Marketers — And Why Investing In Listings And AR May Be More Valuable Than Targeted Ads
Apple’s WWDC was about more than MeMojis, as “Siri Shortcuts” has implications for the future…
Advertisers are split over the effectiveness of YouTube and Facebook’s brand safety fixes
The vast majority (94%) of advertisers are still worried about brand safety, with almost half…