What Bathroom Amenities Can Tell Us About Luxury Hotels
Hotels can spend a surprising amount of time on bathroom amenities. Why? Because guests —…
Browsing: Brands
Answer back: How to connect with Gen Z
While Millennials are often dubbed digital natives, today’s teens are truly the first generation of…
Advertisers are embracing social users’ love of GIFs
Marketers’ newest shiny toy: GIF stickers Companies are experimenting with animated stickers for people to…
Video apps: Customers, influencers or retailers?
In retail marketing, less is more. That’s why short-form video apps, including Douyin (a Chinese social platform…
How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content
Sometimes you intend to have your product appeal to one group; but then another group…
Taking Experiential Marketing Beyond Events and the Tradeshow Floor
In a world where consumers are more likely to shell out for concert tickets than buy their…
Consumers Respond To #Hashtags, Not @Handles
Markters are still navigating how to best use social media to connect with consumers, and…
Find an Athlete to Market Your Brand With This Matchmaking App
The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace,…
The ultimate B2B email marketing checklist
When it comes to digital marketing, email remains king. According to WordStream, 59% of B2B marketers…
TV’s Most Interesting Ads Could Be Served by CBS, Hulu – and Samantha Bee
TV is heading for a commercial breakdown. TV networks are set to broadcast many of…