Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the…
Browsing: Brands
The Big Trap for Brands: A Sea of Sameness!
The Big Trap for Brands: A Sea of Sameness Normal needs a new normalising! Since…
Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]
What exactly does “email personalization” mean? For some brands, it means including first name in…
Are We Entering The Era Of Social Shopping?
Brands are treating social media as a sales platform now more than ever. Nearly 25% of…
Why Live Video is the Apex of the TV-Digital Convergence
Opinion: As the lines blur, the imperative narrows in on ‘right time’ The media industry…
How can brands embrace culture and consumerism?
Brands can’t remain disinterested in social issues any longer. They can’t bury their heads in…
Does the world need another ad agency?
“The world doesn’t need another ad agency.” Dear Brand Owners & Marketers It’s amazing how a single tap on the space…
New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers
It’s ‘an especially formidable foe’ to ad skipping Content targeting company Zefr released the results…
Money is sexy, so why is finance boring? – Mastering the art of marketing money
How do you advertise financial services when nobody wants to talk about them? Jac Phillips…
How marketers can find success in brand commerce and retail
The advent of smartphones has fundamentally changed how consumers shop, giving rise to a channel…