Brands that rely on Facebook face an uncertain future
This Startup Built Its Brand On Facebook. Now It Can Never Leave. While scrolling Facebook…
Browsing: Brands
MAY WE HAVE YOUR ATTENTION, PLEASE?
Attention is “the act or state of applying the mind to something” and “a condition…
Gender-neutral brands for kids are on the rise
MARKETING TO PARENTS OF ‘THEYBIES’ IS NOW A THING The new buzzword in parenting is…
Integrative Research: The Key to Successful Marketing in the Age of Customer Experience
The accelerating pace of disruption to business models means brands must be agile enough to…
AI Is Giving Brands Eerily Human Voices
The Y Combinator-backed startup Voicery uses AI to develop bespoke, synthetic voices for brands. The…
Secrets Celebrity Entrepreneur Kristin Cavallari Says Marketers Make This Mistake When Targeting Young Moms
Fifty-five percent of millennial moms are asked for their opinion about purchase decisions, compared to…
How publishers are monetizing their Facebook groups
When Facebook CEO Mark Zuckerberg indicated that Facebook Groups were a new priority, publishers dutifully created a…
Starbucks Gets Operatic Extolling Its Elevated Customer Experience
Starbucks Gets Operatic Extolling Its Elevated Customer Experience Under new CEO Kevin Johnson, Starbucks is…
The times are changing: what a solid client-agency relationship looks like
A client and their agency should be like business partners, says Graeme Sanford, with each…
Want To Fight Back Against Facebook’s Algorithm? Check Out These Tools
Creative technologists are developing their own tools for investigating, nudging, and altering the world’s largest…