The Rise of the Story Format on Social Media [Infographic]
By now we know that marketers are often storytellers, finding success in connecting with customers and prospects rather…
Browsing: Brands
5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes
You don’t need a big budget to learn from these big-budget brands. Marketing is a…
Why data needs to play a bigger role in influencer marketing
Influencer marketing is in a state of constant evolution, and has as many fanatics as…
Ads are more memorable on premium sites
Ads that are served alongside premium content elicit stronger engagement and long-term memory encoding than…
Advertisers say digital ad spend won’t decline, despite continued fraud
Half of Advertisers Say Ad Spend Won’t Drop Even if Fraud Issues Persist When it…
The 10 Most Watched YouTube Ads of 2017 (And the Agencies Behind Them)
Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after…
INSTAGRAM GIVES BRANDS NEW WAY TO SELL IN ‘COLLECTION’ ADS
‘Collection’ ads blend video and product catalogs. Credit: Instagram/Composite by Ad Age Instagram is offering…
Nielsen Creates New Metric to Measure the Effectiveness of Product Integrations
Nielsen Branded Integration Intel will analyze brand mentions across platforms Nielsen is trying to level…
Local brands versus Amazon: how the very best deliver quality customer service
How will the arrival of the world’s most customer-centric business impact the way local brands…
Behold, The Most Complete Map Of Beer I’ve Ever Seen
A new edition of Pop Chart Lab’s now classic beer map includes more than 500…