Nearly three quarters of women over 50 shun all advertising
72% of women aged 53 to 72 – dubbed ‘baby boomers’- ‘don’t pay attention to advertising’,…
Browsing: Brands
What Marketers Get Wrong (And Right) About Different Generations
Do marketers’ beliefs about age groups match with how those generations see themselves? What are…
Do Consumers Want Businesses to Take Political and Social Stands?
Most US consumers say it is important for companies to take stands on social/political issues,…
The Leadership Benefits of Performance and Storytelling
Dramatic strategy moves audiences, empowers them to play a role and realigns them with a…
10 audio marketing trends for 2018
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli,…
How Marketers Are Turning Your Car Into a Branded Experience
Using voice and the IoT to reach consumers While autonomous cars won’t be in every…
What do 2017 podcasting trends foretell for 2018?
PODCASTS TOOK OFF THIS YEAR. WHAT WILL THE NEW YEAR BRING? Nowadays, when you pass…
‘Alexa: How will voice impact my mobile marketing?’
Don’t get left in the dust. Columnist Kristin Cronin believes that as voice continues its…
How Gen Z will redefine retail
Do you finally understand Millennial shoppers? Well, it’s time to move on. Kellie Simpson tells Marketing how Gen…
What you need to know about SEO in 2018
Those involved in the SEO world know how complex and ever-changing the industry can be.…