Digital Download: Celebrity or Influencer?
Eighty percent of the top 15 beauty brand collaborations for the first half of the year…
Browsing: Brands
eCommerce Has Been Democratized — How Can Big Brands Set Themselves Apart?
As it becomes easier and easier for anyone with a credit card and some spare…
Generational Marketing Segmentation Is Broken: Have We Forgotten Baby Boomers in Our Race to Lure Millennials?
Everywhere we turn today, marketers are clamoring for millennials. Every piece of advice, every “how-to”…
Not All Influencers Are Created Equal
Opinion: 38 percent of marketers are unable to tell whether influencer activity actually drives sales…
Brands are using influencers on Musical.ly to reach teens
Musical.ly, a lip-syncing app that has more than 200 million mostly teen users, is focused…
Advertisers often avoid hard news, but there’s mixed data to back this up
Between Trump fever and advertisers finding their ads running against racist videos on YouTube, advertisers’ obsession…
The Most Popular Colors in Business and What They Say About a Brand [Infographic]
Remember those mobile phone carrier commercials that used colored balls to represent the four big…
Should We Be Looking East for the Real Disruptors?
When Western brands are looking for inspiration, they are often quite introspective. The same names…
How Agencies Are Helping Brands With Social Media Marketing
Brands are employing marketing agencies to help with a wide range of social media efforts,…
Memes in marketing: Seven memorable examples from brands
The average person reportedly spends nearly two hours on social media every day. Alongside funny…