The Digital Storefront: Advertising’s Next Frontier
Opinion: Digital ads generally haven’t emulated what’s made brick-and-mortar shopping successful—until now Window shopping: It’s…
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The 7 Top Video Tools You Should Be Using Now
Have you started your video marketing campaign yet? Because your competitors probably have Video marketing…
PUBLICIS GROUPE CREATES DATA-INFUSED ‘SPINE’ FOR INDIVIDUAL TARGETING
In a further push to offer clients end-to-end solutions, Publicis Groupe has created a platform…
Audience-based planning is the next battleground for media agencies
As media becomes more fragmented, the days of relying solely on panel data from comScore…
As voice search erupts, brands must find their place
As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into…
Microsoft’s LinkedIn integration, AI and what it means for marketers
Columnist Justin Freid takes a look at how Microsoft’s increasing LinkedIn integration, along with advancements…
The Evolution of 13 Famous Logos [Infographic]
How have iconic logos evolved over time? Do logo changes tend to correspond to periods…
Mastercard and WeWork Test the Future of Work and Commerce
Mastercard is leveraging its IoT solutions for shared spaces to create smart environments in locations…
The Merging of Marketing and Human Resources [Infographic]
We all know about the importance of aligning marketing and sales teams, but here’s a new…
Forget Facebook and Google: The ad world thinks this tech giant is ‘terrifying’
The mad men and women of the ad industry have plenty of reasons to toss…