Many people are struggling with inflation. Should brands address it in ads?
“If you’re not a brand that’s going to be able to radically change consumers’ day-to-day…
Browsing: Brands
World Cup Qatar is putting brands on defense
Brands like predictability off the field, and the premier global sporting event is wreaking havoc…
KNOWstalgia Marketing!
I thought there is so much to know to about Nostalgia- so, here I go…
HOW AGENCIES WILL BE RESHAPED BY MIDSIZE BRANDS
Middle-market companies need more business sophistication than CPG giants with leading-edge teams As creative businesses,…
Why the metaverse?
As brands rush to stake their claim in the internet’s new frontier, many questions remain…
Curiosity Skilled The Cat!
Curiosity is that strange human trait that got us out of the cave, across the globe, and onto…
‘Now you’re just annoying me’ – influencer fatigue sets in
The aspirational lifestyle displayed by many influencers might have made sense during the good times,…
Forecasting the future of the branded retail store
Forecasting the future of stores Shoppers’ behaviors and expectations have changed dramatically—and continue to evolve.…
How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a…
Brands Try Turning NFTs From Kitschy Collectibles Into Something Utilitarian for Consumers
New NFTs come with perks like freebies, club membership and access to brand executives Marketers…