Why the voice of the consumer is so important to AI
Voice search is increasingly being adopted by consumers who are literally speaking to brands to…
Browsing: Brands
Brand awareness versus demand gen: Must we choose?
What’s more important – cultivating the long-term brand of your company or driving immediate and…
Where will advertisers be spending on social this financial year?
Paul Korber looks at how last year’s trends will shape social investment for the next…
How Will AI Affect Marketing Efforts?
Improvements in efficiency and personalization are expected More marketers are showing interest in artificial intelligence…
How video ad quality affects campaign performance on Facebook
How much time and money should you put into a video to get results? Contributor…
For Brands, Twitter Is a Marathon, Not a Sprint
Opinion: Twitter long ago stopped being a 140-character-only platform, and its more engaging features offer…
Behavioural changes have nothing to do with generation and everything to do with technology
The problem with demographics, says Steve Sammartino, is that they were invented by lazy marketers…
Pinterest Wants to Show Advertisers It Can Run With the Big Dogs
At the recent advertising conference in Cannes, France, Pinterest announced its presence with zeal and whimsy. Up…
Imagining the possibilities of marketing and artificial intelligence
Ad tech isn’t dead. In fact, thanks to artificial intelligence, it’s evolving. Columnist Rob Rasko…
Moderate use of social media ‘builds resilience and wellbeing in young people’, report suggests
‘Moderate’ internet use was found to have some benefits for children, developing their social skills,…