How publishers, brands are using links in Instagram Stories to boost web traffic
Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership…
Browsing: Brands
22 Creative Directors Who Are Completely Reimagining What’s Possible in Advertising
The minds behind some of the year’s best and buzziest ads Hacking voice recognition…
How to Improve Your Marketing ROI With Google AdWords [Infographic]
Your marketing mix probably consists of a variety of channels: print, email, social, maybe even…
The Secret To Lego’s Social Media Success Is In The Creative Power Of Crowds
At Cannes Lions, Lego’s Lars Silberbauer broke down how one of the most popular brand’s…
Prepare For Gen Z Mom, The Ultra Millennial
Millennial moms, with their natural digital savvy and often progressive views of family, forced a…
Apple brings memories to life in new push
A Painstaking Archivist Lovingly Curates a Family’s Photos in Apple’s Film Promoting iPhone Memories Kodak…
What you don’t know about NPS: A source of competitive advantage
Hussam Aldolaigan explains Net Promoter Score, and why he thinks marketers give it far less…
Stick with your schtick: three keys to brand consistency
Consistency is the backbone of brand success, but many brands are leaving it behind. Susanna…
Survival of the real brands: New York Times global COO on winners and losers in the digital revolution
Dr James Slezak tells the story of how the New York Times has thrived and other brands…
Brand Videos On Facebook Helpful In Purchase Decisions
Every day, hundreds of millions of people watch video on Facebook — and new findings…